MASTER OF BUSINESS ADMINISTRATION (MBA) with Specialisation in Marketing
West’s is known for its MBA Marketing degree, which offers the opportunity to learn across Business and Management disciplines along with specialisation modules in marketing. The student is exposed to:
- Integrated Communications
- Digital Marketing
- Strategic Marketing
- Strategic Marketing Expertise
- Data-Driven Decision Making
90 ECTS
MQF/EQF Level 7
Taught in English
Taught Online
Course Overview
In today’s rapidly changing business environment, more and more employers and employees recognise the MBA as a programme of study that provides competency in the major functional management areas of an organisation.
The MBA program, duration 18 months, 90 ECTS, 2250 hours, is accredited by the Malta Further and Higher Education Authority (MFHEA), and the accreditation category of the program is ‘Higher Education Course / Program’
The West MBA is designed to incorporate and reflect on International best practices in MBA delivery and is based on the best methods for business education, founded upon critical enquiry and challenge.
The MBA will enable professionals to develop their strategic thinking and will provide them with the necessary skills to lead in the challenging business sector.
Students have an option to go for a general MBA or opt for a specialization. West offers MBA specializations in Marketing, Human Resources Management and Entrepreneurship.
Each specialization is geared towards gaining mastery of these subjects in addition to building one’s core skills and enhancing one’s self-confidence and emotional intelligence to make the most strategic choices within a complex business environment.
| Intakes | Feb, May and Sept |
|---|---|
| Awarded by | West Business School |
| Recognition status | MFHEA |
| Qualification | Master of Business Administration Specialization Marketing |
| Tuition Fees | €10,500 |
| Scholarship | Click Here |
| Application Form | Click Here |
- A Bachelor’s degree from an accredited University OR a Level 6 Qualification from an accredited awarding or professional body equivalent to an undergraduate degree.
- English Language Proficiency: Candidates who are non-native speakers of the English language or have not studied their undergraduate in English must undertake the IELTS at 6.5 or above The English language proficiency requirement may be waived if the student is a native speaker of English and/or they have completed their secondary education in a country where English is the official language or English was the language of instruction where they graduated.
- Proficiency in operating Office software especially Microsoft Excel, PowerPoint and Word. Be conversant with operating email and search engines.
- Mature Entry: For mature students not holding an undergraduate degree but instead a level 5 equivalent qualification with over 10 years of work experience in business, managing a team of professionals and who demonstrate the ability to succeed in the MBA, an RPL will be conducted to judge their direct entry into the MBA program.
Note: No credit exemptions are offered, at Level 7, based on the mature entry option.
- Applicants holding recognised L7 Diploma: Students already holding a level 7 diploma from a recognized awarding body may apply for RPL of their academic qualifications, to gain entry into top-up units of the MBA. The applicant may get up to 60 ECTS exempted towards the MBA. They would be required to do the 30 ECTS including the dissertation.
Target Audience
The MBA program is targeted at:
a. Applicants who have completed their level 6 Diploma / Bachelor’s degree from an accredited College or University and wish to apply for an accredited Master’s degree program. Applicants would be 21 years and above. We encourage all applicants to have work experience to support their MBA-level learning.
b. Junior and Middle level professionals; having 3 years and above of work experience and are used to solving business problems and managing a small or large team in private or public enterprises. These individuals may qualify if they hold a valid Level 5 qualification given their work experience on a case-by-case basis.
c. Mature individuals who enjoy a senior level professional portfolio or run Entrepreneurial ventures and now seek to move to an MBA to hone their skills further. These individuals may qualify, if they hold a valid Level 5 qualification, given their work experience on a case-by-case basis.
d. Applicants who have completed a valid level 7 diploma qualification and wish to move to upgrade to an MBA. These applicants receive credits after undergoing a systematic RPL process. Ofqual recognised Awarding bodies such as Pearson, Qualifi, CMI etc host a series of Level 7 qualifications which can be considered for upgrade to the MBA.
To be prepared to complete the application form, please keep the following documents ready:
- PDF Professional Profile / Resume
- PDF of Bachelor Degree / Level 6 Diploma along with transcripts where applicable
- PDF copy of the passport photo page
- Where applicable, Scanned copy of an approved English Language qualification (IELTS 6.5 and above unless their education was done with English as a primary language of instruction)
- Personal Statement where applicable
- JPEG / PNG One passport-sized photo
Step 2: Letter of Offer
Step 3: Acceptance of Offer
Step 4: Access to Online Portal
| MBA with Marketing Specialisation | ECTS | Level |
|---|---|---|
| CORE MODULES - 60 ECTS | ||
| W-700 Human Resources Management in Context | 10 | 7 |
| W-701 Creative & Innovative Management | 5 | 7 |
| W-702 Globalisation and Contemporary Issues in International Business | 10 | 7 |
| W-703 Financial Analysis and Business Intelligence | 10 | 7 |
| W-704 Implementing Strategies (Strategic Management) | 10 | 7 |
| W-705 Integrated Communications | 10 | 7 |
| W-706 Entrepreneurship & Innovation | 5 | 7 |
| MARKETING SPECIALISATION-30 ECTS | ||
| W-712 Digital Marketing | 5 | 7 |
| W-713 Strategic Marketing | 5 | 7 |
| W-720 Research Methods & Dissertation - Marketing | 20 | 7 |
| Total Credits | 90 |
Assessment will be through a range of different types of coursework. Across this program’s core and pathway modules, the range of coursework assessments will include a rich mix of
- Essays
- Case studies
- Literature reviews
- Individual reflective learning logs
- Portfolios, Group presentations
- Critical reflection of group work
- Posters
- Project proposals and Project reports
FAQ
Frequently Asked Questions
We understand that choosing the right business school is a big decision. Below are some of the most commonly asked questions to help you better understand what West Business School offers.
Applicants must hold a Bachelor’s degree from an accredited university or a Level 6 Qualification equivalent to an undergraduate degree.
Yes, all applicants are encouraged to apply for the scholarships. WEST awards upto 55% scholarships to Meritorious students.
Yes, mature students with a Level 5 equivalent qualification and over 10 years of relevant work experience may apply. An RPL (Recognition of Prior Learning) will be conducted to assess their eligibility for the MBA.
Yes, students can choose specialisations in Marketing, Human Resources Management, or Entrepreneurship. Each specialization helps develop core skills and prepares professionals for leadership roles in those areas.
Students holding a recognised Level 7 diploma may apply for RPL to receive up to 60 ECTS credits towards the MBA. They will be required to complete 30 ECTS, including the dissertation, to graduate.
Students may download the course and program outcomes here
Resit and Reassessment Procedures
Students are required to maintain satisfactory academic progress during their course of study. During the course of the programme, the student will gain information on his or her progress from tutorials, classes, and from the results of course work and assessments (assignments, examinations as applicable). The overall academic progress of a student is monitored by his or her Faculty / Tutor. Students may be required to submit one or more pieces of coursework during each module of study.
If any coursework falls below the pass threshold this will trigger remedial action to ensure that the student is coping with the course. Students who have generally passed the module may not apply for a resit / resubmission to better their grades.
A module is failed if:
- the work submitted for assessment is not of a high enough standard to gain an overall pass mark for the module, based on the weightings of individual tasks
- no work has been submitted by the relevant deadline
- the student has breached the academic regulations and a penalty of failing the module has been imposed.
Students may not progress to the next level of their programme if they have not passed all compulsory modules at the previous level; and they cannot qualify for their target award if any compulsory modules are failed.
However, WEST is committed to providing opportunities for students who fail an assessment to retrieve their position. Conditions to the same are:
- A student who does not pass an assessment at the first sitting will have one opportunity to re-sit that assessment, within the appropriate re-sit period for the module
- The reassessment task will normally take the same form as the original assessment, unless this is impossible due to the nature of the task (in which case a suitable alternative assessment will be agreed with Academic Manager).
- The mark achieved at resit will be capped at the pass mark for the module.
- Where a student is required to re-sit multiple assessment components within a module, then an overall judgement will be made about whether they have met the learning outcomes and, if so, the module pass mark will be applied to all the re-sat components.
- The full mark for any element of assessment passed at first sit will be combined with any capped marks achieved at resit, in accordance with weightings stipulated in the approved module specification.
- If re-sit opportunities are failed, a student is eligible to re-take a failed module once, a fee will be charged.
- Students may only retake a module once, i.e. a module can be attempted a maximum of twice.
- Once an element of assessment has been passed, a student is not permitted to resit that assessment;
- Once a module has been passed, a student is not permitted to retake that module.
The grading scheme used at WEST is as follows:
Grade | Description | Marks | Result |
A+ | Exceptional | 95-100 | Distinction |
A | 90-94 | Excellent | |
B+ | Good | 85-89 | Good |
B | 80-84 | Good | |
C+ | Fair | 75-79 | Satisfactory |
C- | 70-74 | Satisfactory | |
D+ | Poor | 65-69 | Below Average |
D | 60-64 | Below Average | |
F | Fail | 0-59 | Fail |
Students are considered Pass at a score of 60 and above
TESTIMONIALS
Our Successful Students
West Business School transformed my career. The hands-on learning and global exposure gave me the confidence to lead my company’s international expansion.
The MBA in Marketing program equipped me with cutting-edge strategies that I now use to drive growth in my organization. The faculty was outstanding!
As an aspiring entrepreneur, West Business School’s MBA in Entrepreneurship gave me the tools and network to successfully launch my startup.