MASTER OF BUSINESS ADMINISTRATION (MBA) with Specialisation in Marketing
West’s is known for its MBA Marketing degree, which offers the opportunity to learn across Business and Management disciplines along with specialisation modules in marketing. The student is exposed to:
- Integrated Communications
- Digital Marketing
- Strategic Marketing
- Strategic Marketing Expertise
- Data-Driven Decision Making
90 ECTS
MQF Level 7
Taught in English
Taught Online
Course Overview
In today’s rapidly changing business environment, more and more employers and employees recognize the MBA as a programme of study that provides competency in the major functional management areas of an organization.
The West MBA is designed to incorporate and reflect on International best practices in MBA delivery and is based on the best methods for business education founded upon critical enquiry and challenge.
The MBA will enable professionals to develop their strategic thinking and will provide them with the necessary skills to lead in the challenging business sector.
Students have an option to go for a general MBA or opt for a specialization. West offers MBA specializations in Marketing, Human Resources Management and Entrepreneurship.
Each specialization is geared towards gaining mastery of these subjects in addition to building one’s core skills and enhancing one’s self-confidence and emotional intelligence to make the most strategic choices within a complex business environment.
| Intakes | Feb, May and Sept |
|---|---|
| Awarded by | West Business School |
| Recognition status | MFHEA |
| Qualification | Master of Business Administration Specialization Marketing |
| Tuition Fees | €10,500 |
| Scholarship | Click Here |
| Application Form | Click Here |
- A Bachelor’s degree from an accredited University OR a Level 6 Qualification from an accredited awarding or professional body equivalent to an undergraduate degree.
- English Language Proficiency: Candidates who are non-native speakers of the English language or have not studied their undergraduate in English must undertake the IELTS at 6.5 or above The English language proficiency requirement may be waived if the student is a native speaker of English and/or they have completed their secondary education in a country where English is the official language or English was the language of instruction where they graduated.
- Proficiency in operating Office software especially Microsoft Excel, PowerPoint and Word. Be conversant with operating email and search engines.
- Mature Entry: For mature students not holding an undergraduate degree but instead a level 5 equivalent qualification with over 10 years of work experience in business, managing a team of professionals and who demonstrate the ability to succeed in the MBA, an RPL will be conducted to judge their direct entry into the MBA program.
Note: No credit exemptions are offered, at Level 7, based on the mature entry option.
- Applicants holding recognised L7 Diploma: Students already holding a level 7 diploma from a recognized awarding body may apply for RPL of their academic qualifications, to gain entry into top-up units of the MBA. The applicant may get up to 60 ECTS exempted towards the MBA. They would be required to do the 30 ECTS including the dissertation.
To be prepared to complete the application form, please keep the following documents ready:
- PDF Professional Profile / Resume
- PDF of Bachelor Degree / Level 6 Diploma along with transcripts where applicable
- PDF copy of the passport photo page
- Where applicable, Scanned copy of an approved English Language qualification (IELTS 6.5 and above unless their education was done with English as a primary language of instruction)
- Personal Statement where applicable
- JPEG / PNG One passport-sized photo
Step 2: Letter of Offer
Step 3: Acceptance of Offer
Step 4: Access to Online Portal
| MBA with Marketing Specialisation | ECTS | Level |
|---|---|---|
| CORE MODULES - 60 ECTS | ||
| W-700 Human Resources Management in Context | 10 | 7 |
| W-701 Creative & Innovative Management | 5 | 7 |
| W-702 Globalisation and Contemporary Issues in International Business | 10 | 7 |
| W-703 Financial Analysis and Business Intelligence | 10 | 7 |
| W-704 Implementing Strategies (Strategic Management) | 10 | 7 |
| W-705 Integrated Communications | 10 | 7 |
| W-706 Entrepreneurship & Innovation | 5 | 7 |
| MARKETING SPECIALISATION-30 ECTS | ||
| W-712 Digital Marketing | 5 | 7 |
| W-713 Strategic Marketing | 5 | 7 |
| W-720 Research Methods & Dissertation - Marketing | 20 | 7 |
| Total Credits | 90 |
Assessment will be through a range of different types of coursework. Across this program’s core and pathway modules, the range of coursework assessments will include a rich mix of
- Essays
- Case studies
- Literature reviews
- Individual reflective learning logs
- Portfolios, Group presentations
- Critical reflection of group work
- Posters
- Project proposals and Project reports
FAQ
Frequently Asked Questions
We understand that choosing the right business school is a big decision. Below are some of the most commonly asked questions to help you better understand what West Business School offers.
Applicants must hold a Bachelor’s degree from an accredited university or a Level 6 Qualification equivalent to an undergraduate degree.
Yes, mature students with a Level 5 equivalent qualification and over 10 years of relevant work experience may apply. An RPL (Recognition of Prior Learning) will be conducted to assess their eligibility for the MBA.
Yes, students can choose specialisations in Marketing, Human Resources Management, or Entrepreneurship. Each specialization helps develop core skills and prepares professionals for leadership roles in those areas.
Students holding a recognised Level 7 diploma may apply for RPL to receive up to 60 ECTS credits towards the MBA. They will be required to complete 30 ECTS, including the dissertation, to graduate.
TESTIMONIALS
Our Successful Students
West Business School transformed my career. The hands-on learning and global exposure gave me the confidence to lead my company’s international expansion.
The MBA in Marketing program equipped me with cutting-edge strategies that I now use to drive growth in my organization. The faculty was outstanding!
As an aspiring entrepreneur, West Business School’s MBA in Entrepreneurship gave me the tools and network to successfully launch my startup.