BACHELOR OF Business Administration (BBA)
The BBA program offers a comprehensive overview of essential business principles and practices, preparing students for leadership roles in various sectors.
- Administer organizational development and change.
- Manage people and project efficiently and effectively
- Undertake research tasks independently
- Act professionally and ethically in different corporate-related situations
- Critically evaluate strategic marketing propositions and make judgements
180 ECTS
MQF Level 6
Taught in English
Taught Online
Course Overview
The WEST Bachelor of Business Administration (BBA) prepares students for the challenges of the modern business world and strengthens and develops their broader personal and professional skills. The students will study a variety of course modules in Business and Management to gain breadth and hone their skills, and gain a wide array of knowledge and skills. The program is designed to provide students with insight into research and to produce a high-quality dissertation or business project upon completion.
The BBA will enable the students to develop their creative and strategic thinking and provide them with the necessary skills to become contributing members of the challenging business sector.
The BBA offered at WEST is presented in a general format, exposing students to various business-related modules. At the end of the program, they earn their Bachelor of Business Administration.
| Intakes | Feb, May, Sept |
|---|---|
| Awarded by | West Business School |
| Recognition status | MFHEA |
| Qualification | Bachelor of Business Administration |
| Tuition Fees | € 8000 |
| Scholarship Application | Click Here |
| Application Form | Click Here |
The ideal applicant would be:
a) Holding a high school certificate or equivalent, such as a matriculation certificate (MQF Level 4)
b) 18 years of age or above
c) English Language Proficiency: Candidates who are non-native speakers of English language or have not studied their undergraduate in English must undertake the IELTS at 6.5 or above The English language proficiency requirement may be waived if the student is a native speaker of English and/or they have completed their secondary education in a country where English is the official language or English was the first language of instruction where they graduated.
d) Digitally literate with fundamental skills in computing, including but not limited to word processing, spreadsheets, presentation software, and the internet that would be useful for their studies.
Mature learners may apply for the program should they have at least 3 years of work experience and above.
Transfer students may apply for RPL with their prior accredited qualifications (RPCL) at Level 5. Credits can be awarded to level 5 only. RPL policy has been approved by the MFHEA.
Each application will be assessed on their merit.
To be prepared to complete the application form, please keep the following documents ready:
- PDF of High School diploma with transcripts, where applicable
- Transfer / RPL students may upload their Level 5 or equivalent diploma/transcripts
- PDF copy of the passport photo page
- Where applicable, scanned copy of an approved English Language qualification (IELTS 6.5 and above unless their education was done with English as a primary language of instruction)
- Personal Statement, where applicable
- JPEG / PNG One passport-sized photo
Step 2: Letter of Offer
Step 3: Acceptance of Offer
Step 4: Access to Online Portal
| Bachelor of Business Administration (180 ECTS) | ECTS | Level |
|---|---|---|
| YEAR 1 | ||
| BBA 500 Business Communication Skills | 10 | 5 |
| BBA 501 Introduction to Business and Management | 10 | 5 |
| BBA 502 Human Resources Management | 10 | 5 |
| BBA 503 Business Finance and Accounting | 10 | 5 |
| BBA 504 Marketing for Managers | 10 | 5 |
| BBA 505 Business Environment & Economics | 10 | 5 |
| YEAR 2 | ||
| BBA 506 Business Analytics and Intelligence | 10 | 5 |
| BBA 507 Digital Business Strategy | 10 | 5 |
| BBA 508 Entrepreneurship and Innovation | 10 | 5 |
| BBA 509 Customer Service Excellence | 10 | 5 |
| BBA 510 International Business | 10 | 5 |
| BBA 511 Managing Change | 10 | 5 |
| YEAR 3 | ||
| BBA 612 Strategic Management | 10 | 6 |
| BBA 613 Strategic Marketing | 10 | 6 |
| BBA 614 International Human Resources (Elective) | 10 | 6 |
| BBA 615 Business Law (Elective) | 10 | 6 |
| BBA 618 – Professional Placement (Elective) | 10 | 6 |
| BBA 619 – Leadership in Organisations (Elective) | 10 | 6 |
| BBA 616 Dissertation | 20 | 6 |
| Students may choose any 2 electives | ||
| Total Credits | 180 |
Assessment will be through a range of different types of coursework. Across this program’s core and pathway modules, the range of coursework assessments will include a rich mix of
- Essays
- Case studies
- Literature reviews
- Individual reflective learning logs
- Portfolios, Group presentations
- Critical reflection of group work
- Posters
- Project proposals and Project reports
FAQ
Frequently Asked Questions
This section provides concise answers to common inquiries about the BBA, including program modules, delivery format, fees, and intake schedules to assist prospective students.
The BBA program is delivered online in English, making it accessible for students worldwide.
The total program fee is €8000 per year, and merit scholarships of up to 50% are available for eligible students.
Intakes are held three times a year—in September, February, and May—allowing flexibility for prospective students.
The student upon successful completion of the BBA may progress to an MBA or enter the industry well equipped with knowledge and skills which have prepared them to take up meaningful professions.
TESTIMONIALS
Our Successful Students
West Business School transformed my career. The hands-on learning and global exposure gave me the confidence to lead my company’s international expansion.
The MBA in Marketing program equipped me with cutting-edge strategies that I now use to drive growth in my organization. The faculty was outstanding!
As an aspiring entrepreneur, West Business School’s MBA in Entrepreneurship gave me the tools and network to successfully launch my startup.