POSTGRADUATE DIPLOMA (PG) in Marketing
This program is designed to provide you with key marketing skills and strategies to succeed in today’s dynamic business landscape.
- Digital Marketing Skills
- Consumer Behavior & Market Analysis
60 ECTS
MQF Level 7
Taught in English
Taught Online
Course Overview
In today’s rapidly changing business environment, more and more employers and employees recognise the Postgraduate Diploma in Marketing as a programme of study that provides competency in the major functional marketing management areas of an organisation.
The program focuses on the key aspects of Business along with specialised units of Marketing.
The West postgraduate diploma is a 60-credit program which is designed to incorporate and reflect on International best practices and is based on the best methods for business education founded upon critical enquiry and challenge.
The program will enable professionals to develop their strategic thinking and will provide them with the necessary skills to lead in the challenging business sector.
| Intakes | Feb, May, Sept |
|---|---|
| Awarded by | West Business School |
| Recognition status | MFHEA |
| Qualification | Postgraduate Diploma in Marketing |
| Tuition Fees | €5500 |
| Scholarship Application | Click Here |
| Application Form | Click Here |
- A Bachelor’s degree from an accredited University OR a Level 6 Qualification from an accredited awarding or professional body equivalent to an undergraduate degree.
- English Language Proficiency: Candidates who are non-native speakers of the English language or have not studied their undergraduate in English must undertake the IELTS at 6.5 or above The English language proficiency requirement may be waived if the student is a native speaker of English and/or they have completed their secondary education in a country where English is the official language or English was the language of instruction where they graduated.
- Proficiency in operating Office software especially Microsoft Excel, PowerPoint and Word. Be conversant with operating email and search engines.
- Mature Entry: For mature students not holding an undergraduate degree but instead a level 5 equivalent qualification with over 10 years of work experience in business, managing a team of professionals and who demonstrate the ability to succeed in the MBA, an RPL will be conducted to judge their direct entry into the MBA program.
Note: No credit exemptions are offered, at Level 7, based on the mature entry option.
- Applicants holding recognised L7 Diploma: Students already holding a level 7 diploma from a recognized awarding body may apply for RPL of their academic qualifications, to gain entry into top-up units of the MBA. The applicant may get up to 60 ECTS exempted towards the MBA. They would be required to do the 30 ECTS including the dissertation.
To be prepared to complete the application form, please keep the following documents ready:
- PDF Professional Profile / Resume
- PDF of Bachelor Degree / Level 6 Diploma along with transcripts where applicable
- PDF copy of the passport photo page
- Where applicable, Scanned copy of an approved English Language qualification (IELTS 6.5 and above unless their education was done with English as a primary language of instruction)
- Personal Statement where applicable
- JPEG / PNG One passport-sized photo
Step 2: Letter of Offer
Step 3: Acceptance of Offer
Step 4: Access to Online Portal
| Postgraduate Diploma in Marketing (60 credits) | ECTS | Level |
|---|---|---|
| W-700 Human Resources Management in Context | 10 | 7 |
| W-701 Creative & Innovative Management | 5 | 7 |
| W-702 Globalisation and Contemporary Issues in International Business | 10 | 7 |
| W-703 Implementing Strategies (Strategic Management) | 10 | 7 |
| W-704 Integrated Communications | 10 | 7 |
| W-706 Entrepreneurship & Innovation | 5 | 7 |
| W-712 Digital Marketing | 5 | 7 |
| W-713 Strategic Marketing | 5 | 7 |
| Total Credits | 60 |
Assessment will be through a range of different types of coursework. Across this program’s core and pathway modules, the range of coursework assessments will include a rich mix of
- Essays
- Case studies
- Literature reviews
- Individual reflective learning logs
- Portfolios, Group presentations
- Critical reflection of group work
- Posters
- Project proposals and Project reports
FAQ
Frequently Asked Questions
The WEST Postgraduate Diploma in Marketing is tailored to equip you with the essential skills and knowledge required to thrive in the ever-evolving marketing landscape.
The program covers key areas such as strategic marketing, digital marketing, consumer behavior, market research, and brand management, providing a comprehensive understanding of marketing principles.
By equipping you with practical skills and strategic insights, the diploma prepares you for various roles in marketing, including Marketing Manager, Brand Strategist, and Digital Marketing Specialist.
Yes, the program includes workshops, case studies, and networking events that allow you to apply your knowledge in real-world scenarios and connect with industry professionals.
The program typically takes 6 to 12 months to complete, depending on your study plan and pace of learning.
TESTIMONIALS
Our Successful Students
West Business School transformed my career. The hands-on learning and global exposure gave me the confidence to lead my company’s international expansion.
The MBA in Marketing program equipped me with cutting-edge strategies that I now use to drive growth in my organization. The faculty was outstanding!
As an aspiring entrepreneur, West Business School’s MBA in Entrepreneurship gave me the tools and network to successfully launch my startup.